FG Unveils Digital Platform, Targets $100bn from Tourism, Creative Economy

The Federal Government has unveiled a digital platform to attract investment into Nigeria’s tourism and creative industries, targeting a $100 billion contribution to the economy and more than three million jobs by 2030.

The Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musawa, announced the launch of the D30 Platform, also known as Destination 2030, on Tuesday in Abuja.

Musawa said the platform was designed to address gaps in reliable data about the country’s tourism and creative sectors, which she identified as a major obstacle to investment and economic growth.

She explained that D30 would bring together sectoral data, research, mapping and economic intelligence to help investors, government agencies, businesses and entrepreneurs identify opportunities and make informed decisions.

According to the minister, Nigeria’s music, film, fashion, visual arts, literature, cultural heritage and tourism attractions have significant economic potential but require better coordination, infrastructure and investment to maximise their value.

She said the platform would help investors identify viable opportunities, enable state governments to assess tourism development needs and support creative businesses seeking to expand.

Musawa stressed that achieving the government’s targets would require coordinated action among federal and state governments, private-sector operators, industry associations and research institutions.

She added that the platform was intended to support practical decisions rather than simply serve as a government database. Its impact, she said, would be measured by the investments attracted, businesses supported and jobs created.

The ministry’s Permanent Secretary, Abdulkarim Ozi, described D30 as an important step towards improving access to economic intelligence and strengthening evidence-based policymaking.

Ozi said Nigeria’s creative industries and tourism destinations could generate more employment and attract investment if supported by credible information, appropriate infrastructure and stronger institutional partnerships.

Also speaking at the launch, Cavista Holdings Executive Director and Vice President for Government and External Affairs, Olumide Olayomi, said the company had provided private funding and technical expertise for the platform through its subsidiary, Cavista Technologies, in partnership with the ministry.

He said D30 contained information on tourism infrastructure, attractions, cultural and creative industries, government interventions and creative professionals.

Olayomi added that the platform’s success would depend on how effectively stakeholders used its information to identify opportunities, expand businesses and mobilise investment.

The initiative forms part of the government’s broader efforts to diversify the economy by strengthening tourism and creative industries. However, achieving the 2030 targets will depend on sustained investment, reliable data, improved infrastructure and effective collaboration between public institutions and private businesses.