FG Targets Two Million Creative Industry Jobs by 2030

The Federal Government has set a target of creating an additional two million jobs in Nigeria’s creative sector by 2030 as part of efforts to reposition the industry as a major driver of economic growth.

The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, disclosed this while receiving the Director-General of the National Institute for Policy and Strategic Studies, Prof. Ayo Omotayo, and former Minister of Information and Culture, Lai Mohammed.

Musawa said the ministry was developing the policy and institutional framework required to achieve the government’s creative economy targets and strengthen the sector’s contribution to national development.

She said the ministry had inaugurated four drafting committees focusing on policy and strategy, programmes and implementation, stakeholder engagement, and monitoring and evaluation.

According to her, the committees would help establish the institutional and financial architecture required to develop Nigeria’s creative industries.

The minister also said work was nearing completion on a new National Tourism Policy that would provide a long-term framework for developing the tourism sector.

She described the creative, cultural and tourism sectors as important components of the Federal Government’s economic diversification agenda.

The creative sector currently contributes between 1.2 and two per cent of Nigeria’s GDP and employs about 4.2 million people, according to figures cited in reports on the government’s plans.

Omotayo said Nigeria’s creative sector had the potential to contribute as much as $450 billion to the economy and play a significant role in supporting President Bola Tinubu’s target of growing the national economy to $1 trillion by 2030.

The government’s Destination 2030 initiative also targets more than two million jobs across the creative and tourism sectors, with improved data collection, investment and policy development identified as key components of the strategy.