Davido Partners PUBG Mobile as Flash Version Launches Worldwide
Afrobeats star Davido has joined PUBG Mobile as the face of its new FLASH campaign across Africa, coinciding with the worldwide launch of the game's lighter version, designed to make mobile gaming accessible to users with less powerful smartphones.
Nigerian Afrobeats superstar Davido has partnered with global gaming brand PUBG MOBILE as the company launches PUBG MOBILE FLASH, a lightweight version of its popular Battle Royale game aimed at expanding access to mobile gaming.
The collaboration brings together music, gaming and African youth culture, with Davido set to connect his large fan base to the game's growing community across the continent.
Beyond his career in music, Davido is also an active PUBG MOBILE player, sharing an interest in the game's squad-based strategies and close-range battles. The partnership will allow him to invite fans to join him in the gaming environment.
PUBG MOBILE, which has recorded more than one billion downloads worldwide, said the new FLASH version was designed to retain the core Battle Royale experience while reducing initial download requirements and improving performance across a wider range of smartphones.
The application is intended to make the game more accessible, particularly in markets such as Africa, where many users rely on smartphones with limited storage capacity and processing power.
Despite its lighter design, PUBG MOBILE FLASH allows players to connect and play with users of the original PUBG MOBILE application, maintaining the social and competitive features of the gaming platform.
The launch is also supported by the 30BG Card Drop campaign, through which players can complete missions, participate in draws and collect exclusive Davido, City and Holiday cards.
Participants also stand a chance to win prizes, including tickets to the Oriade concert, an Infinix HOT 70 Pro 5G+ smartphone and limited-edition 30BG merchandise.
Additional rewards featuring Davido are available to players who download the game and participate in its in-game activities.
The partnership reflects PUBG MOBILE's broader efforts to deepen its presence in Africa by incorporating local entertainers, music and cultural elements into its gaming experience.
The company has also supported African content creators through initiatives such as the Next Star influencer support programme and the PDP creator programme.
Further music collaboration details involving Davido and PUBG MOBILE are expected to be announced in a subsequent phase of the campaign.
PUBG MOBILE FLASH is available for download on the Apple App Store and Google Play Store.
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