TECNO has taken fan engagement to a new level at Africa Cup of Nations watch parties across major Nigerian cities, thrilling football lovers with its ELLA digital experience platform. The initiative blends entertainment, technology, and brand interaction, giving fans more than just the excitement of live football.
At designated viewing centres, fans enjoyed interactive games, giveaways, music performances, and live social media contests powered by TECNO devices. The ELLA platform allowed participants to vote for man of the match, share live reactions, and access exclusive behind the scenes content.
TECNO officials say the activation is part of the company’s broader strategy to connect with young Africans through lifestyle driven technology experiences. By aligning the brand with football, Africa’s most unifying passion, TECNO is strengthening its presence not just as a smartphone manufacturer but as a cultural partner.
Marketing experts note that such experiential branding is becoming increasingly effective, especially among Gen Z and millennial consumers who value engagement over traditional advertising. The AFCON activation is expected to boost TECNO’s visibility and deepen customer loyalty across the continent.
