Nigerian actor Gideon Okeke has publicly questioned why some of the country’s biggest music stars appear disconnected from Nollywood, sparking conversations about collaboration within the entertainment industry.
In a social media post that quickly gained attention, Okeke wondered why global Afrobeats icons such as Wizkid and Burna Boy rarely show visible support for Nigerian films, despite Nollywood’s role in projecting African culture to the world.
He argued that while musicians often receive massive support from actors and filmmakers, the same level of cross industry solidarity is not always evident in return. His remarks have since generated debate among fans and entertainment stakeholders.
Some commentators agree with Okeke, saying stronger partnerships between Nollywood and the music industry could boost both sectors. They note that Hollywood often benefits from synergy between music and film, with soundtracks, celebrity appearances, and joint promotions driving global appeal.
Others, however, argue that artists should not be pressured into public displays of support, adding that collaboration should be organic rather than forced. They point out that scheduling demands, branding strategies, and international commitments may limit crossover involvement.
Industry analysts say the conversation highlights a broader issue of fragmentation within Nigeria’s creative space. Despite being two of Africa’s most powerful cultural exports, Nollywood and Afrobeats often operate in parallel rather than as a coordinated force.
Filmmakers have long called for more integration, including using popular musicians in movie roles, theme songs, and promotional campaigns. Such collaborations, they argue, could expand audience reach and attract international investors.
While no direct response has come from the musicians mentioned, the discussion continues to trend online, reflecting growing expectations for unity among Nigeria’s global entertainment figures.
Observers say the debate may ultimately push industry leaders to explore new ways of working together, strengthening Nigeria’s position as a cultural powerhouse.
