Experts have urged students to adopt a purposeful and responsible approach to the use of artificial intelligence and social media in order to succeed in today’s fast-evolving digital landscape.
The call was made during a seminar organised by the Mass Communication Students Association of Babcock University as part of activities marking the department’s week. The event, themed “Media Conglomeration in the Digital Age and Its Impact on Mass Communication Specializations,” brought together professionals from print, broadcasting, public relations, and advertising.
Among the speakers were Edgar Eriakha, Dorcas Taiwo, Ijeoma Balogun, and Timothy Oguneyo.
In her presentation, Taiwo emphasised the importance of starting early and maximising opportunities while still in school. She encouraged students to take ownership of their craft and act decisively in building their careers.
She advised participants to leverage artificial intelligence as a supportive tool rather than a replacement for creativity and originality, stressing the importance of intentional content creation.
Also speaking, Balogun, founder and CEO of Redrick Public Relations Limited, highlighted how early career decisions can shape long-term success. Drawing from her professional journey, she demonstrated how proactive steps taken during formative years can influence outcomes in the communications industry.
Oguneyo, an academic and publishing expert, noted that while print media may no longer dominate trends, it still offers opportunities for growth, recognition, and profitability. He encouraged students to identify their niche and maintain consistency in their work, including developing a unique voice and personal brand.
Eriakha, a media personality and content creator, also shared insights from his experience in broadcasting and digital storytelling, urging students to blend creativity with authenticity.
The seminar underscored the importance of adaptability, innovation, and responsible technology use as key drivers of success in the digital age.
